The Lynx poster I analysed

This is the first image that I analysed for my media work. I am writing this up form notes I made in the lesson based on my initial impressions of the poster and my more in-depth analysis. If the image doesn't work for whatever reason, I have attached a link at the bottom of this post to take you to the website I got this image from.

So, the first thing to note about this image is the obvious reference to Prince Harry's little 'incident' in Las Vegas a few weeks ago. As you probably know, he was caught partying and living it up in Vegas near the beginning of August, and this poster was released  very shortly after that. The other majorly obvious thing is that Lynx are taking the blame for Harry's shortcomings, that their deodorant is that good that it can help you get into situations like Harry's, which is honestly implying any guy would have loved to have been him at that point (which is pretty much true). This is a very clever way of marketing the product, because of course Lynx isn't really responsible for helping Harry out, but due to their way of marketing it they are able to put possibly the smallest thought in someone's head like "did they really help?", which is impressive and pretty clever.

Now for the more in-depth stuff. For starters, it doesn't actually say anywhere on the poster that the 'Harry' reffered to in the poster is Prince Harry. So how do we know? Simple. The crown above the O (shaped like a head perhaps?) symbolises it is Prince Harry, and not, say, Harry Potter. Another thing about the crown is that it is slanted. Why is this important? Well, the slanted crown implies the Prince is a bit of a party animal, as Prince's would never wear a slanted crown- it's informal. Another thing is this poster actually shows the company's (Lynx) views on the event. The lettering uses the same font as the 'Keep Calm and Carry On' posters, showing the company do not think it is such a big issue.

In reference to audience reactions, I think most audiences would react positively to this poster as is tongue-in-cheek humour, and enjoyable too. Also, it portrays the shared view that it wasn't that big of a deal, supporting the positive response the poster is likely to recieve.

Well, that's all for this post. As promised, the link to the website where I got the image from is below, in case it wasn't working. Next post, i'll be analysing the famous Cadbury's advert. Which one? Well here's a clue- It involves Phil Collins and a certain primate. Until next time!

Michael Navarro-Marin, A-Level Media student

Website link: http://www.campaignbriefasia.com/2012/08/lynx-and-bbh-say-sorry-to-harr.html